Linnéa Bergström
Chief Financial Officer
Linnéa spent eight years implementing cost accounting systems for manufacturing companies before joining webon-urlyx in 2020. She focuses on connecting financial data to operational decisions.
Our Beginning
Built From Real Budget Frustrations
We started webon-urlyx because traditional budgeting wasn't working. Companies were spending hours creating line-item budgets that looked impressive but didn't reflect how work actually happened.
Activity-based budgeting made sense to us. Instead of guessing at department costs, you track what activities drive expenses. Manufacturing setup takes four hours and costs this much. Customer onboarding requires these specific steps and resources. When you know the activities, the numbers follow.
The Thailand market presented unique challenges. Many businesses here operate with seasonal fluctuations and variable resource needs. Standard budgeting templates from Western software didn't account for how companies actually function in this region. So we built something different.
How We Think About Budgets
Activity-based budgeting connects your spending to what you actually do. Here's what that means in practice.
Activity Mapping First
We start by identifying the activities that drive your costs. Not departments or categories, but the actual work that consumes resources. This gives you a foundation for decisions.
Resource Allocation Logic
Once activities are mapped, we connect them to resources. Labor hours, material costs, overhead allocation. You see exactly what each activity requires and where adjustments make sense.
Scenario Planning Tools
What happens if order volume increases by twenty percent? What if material costs rise? Activity-based models let you test scenarios before committing resources.
The People Behind The Work
Financial planning requires both technical skill and business understanding. Our team brings experience from manufacturing, services, and retail sectors across Southeast Asia.
Jakub Novotný
Operations Director
Jakub worked in supply chain optimization for seven years across three countries. He specializes in identifying cost drivers and building resource allocation models that adapt to changing business conditions.
What Guides Our Work
These principles shape how we approach financial planning and work with clients.
Transparency Over Complexity
Financial models should clarify decisions, not obscure them. We build systems you can understand and explain to others. When someone asks why costs increased, you should have a clear answer based on activities and resources.
Practical Implementation
A perfect budget that sits unused helps nobody. We focus on creating systems you'll actually maintain. That means balancing detail with usability and ensuring data collection doesn't become a burden.
Continuous Improvement
Business conditions change. Your budget should adapt. We design activity-based systems that evolve as you learn more about cost drivers and resource needs. The goal is ongoing refinement, not one-time setup.
Local Market Knowledge
Operating in Thailand means understanding regional business patterns, seasonal variations, and specific cost structures. We've worked with companies across manufacturing, distribution, and services sectors here since 2019.
Our Location
Working From Chon Buri
We're based in Chon Buri because it positions us well to serve businesses across the Eastern Economic Corridor. Many of our clients operate in manufacturing, logistics, and industrial services concentrated in this region.
The area's business environment gives us direct exposure to the challenges companies face. Variable production volumes, fluctuating material costs, seasonal demand patterns. These aren't abstract problems for us. They're what the businesses around us deal with constantly.
If you want to discuss activity-based budgeting for your business, reach us at [email protected] or call +66 34 322 094. Our office is at Prem Chai Rat, Mueang, Chon Buri District.